A Wunch of Bankers?

Helping tax evaders.

Manipulating lending rates.

Mis-selling insurance.

Just a few of the high-profile scandals at Britain’s big banks in recent years. 

And let’s not get into Woodford. Trouble is...

The whole industry gets tarred with the same brush: 

A wunch of bankers... 

...for whom "trust" means no more than a type of fund... 

...and “ethics” is a county just east of London.

So potential customers are naturally suspicious – and even hostile - to those trying to sell something in the financial space.

If you want to win your customers’ trust – make sure they buy from you, and come back – you need to work at it now more than ever.

What’s the easiest way to do that?

Ongoing contact with your customers and prospects – through carefully written emails.

If you keep in touch with your customers, and prospects, the first thing that happens is you become more familiar. Less ‘scary.’

Plus, if you can also provide them with useful, relevant snippets of information, you’ll show you know what you’re talking about…

…and can provide a good service that will really help them.

So when they’re ready to buy? You’re the only logical choice.

You can even automate a lot of this process…

…so once you’ve set it up, there’s very little work involved.

But if writing a series of emails sounds about as fun to you as a day-long session with your compliance officer...

…or sorting out your email lists feels more complicated than a credit default swap...

...then we should chat.

Our team has written hundreds of marketing emails for financial clients...

…ranging from simple reminders to multi-stage campaigns targeting hundreds of thousands of consumers.

So you can trust us to help you build a list of loyal customers…

…who really trust – and buy from – you.

We’ve been specializing in marketing for the financial sector since 2006 with clients and experience encompassing Experian, Hargreaves Lansdown, Societe Generale, Direct Line, Legal & General, as well as dozens of smaller businesses.

To explore the idea, please schedule a quick initial chat with me here.

I’ll let you know if I think we can help.

Or point you in the right direction, if we can’t.