A little out there, I know

OK, this may seem a bit out there.

It’s something that I know a lot of businesses won’t do.

But it’s brought us and numerous clients great success.

At very little cost.

So what is this wacky, crazy, sales-boosting idea?

Keep in touch with your customers, and prospects… yep...

I told you it was a little bit ‘out there’ :)

But if it’s so ‘obvious’ why are so few doing it a) at all, or b) well?

Most businesses are spending a ton of money on lead generation, for instance, and only bothering with the small proportion of leads ready to act now.

The rest - maybe 80% at best - they effectively discard.

Well… that really is ‘out there.’

Particularly in financial services, where we know the trust barrier is high.

And honestly? It ain’t that hard.

You just need to keep in touch, provide a little bit of content maybe, keep people engaged…

…and let them know about complementary products, upgrades or add-ons they might be interested in.

So why do so many businesses ignore this opportunity?

Maybe it’s too time-consuming?

Or difficult to keep track of who needs contacting when?

But really, with inexpensive email software you can’t use either of those excuses.

At the most basic level, you can set up a series of emails and automatically stay in touch with your customers and prospects on a regular basis…

Of course, you will have to spend some time setting everything up in the first place.

So start small. And build on it over time.

Or if you really don’t have the time to put this in place – or just don’t know what to write…

…let us help.

Our writers have created over 3,000 promotional emails (over 1.5 million words in total!), mainly for financial clients.

And having seen all the results, we’ve got a pretty good idea what really works.

So if you’d like us to write and set up a sales-driving autoresponder email sequence…

Either way, I’ll let you know if I think we can help.

Or point you in the right direction, if we can’t.

David CastanedaFebruary 11, 2020