Who cares?

Who cares about your product or service?

The sad truth is…

…probably only you.

It might pack more of a punch than Anthony Joshua...

Be more cutting edge than Tesla’s latest motor...

Or more revolutionary than Che Guevara...

But if you don’t spell out the true benefits to your customer…

…then it’s as good as useless, because...

It just doesn't pass the "who cares" test.

And I have to say, 95% of financial marketing is spectacularly bad in this respect.

Too many financial marketers take for granted the “obvious” benefits of a product…

…and talk far too much about themselves.

But marketing that really drives sales needs to have strong, engaging copy focused on the customer.

Sell the benefits – or better, sell how it will really make them feel – and they’ll start to take notice.

Sure, they may still not really care about your product…

…but they will tend to buy it.

Not sure how to write good sales copy?

Let us help.

Having written over 2,000 marketing emails for financial services clients...

...and analysed stats on thousands more...

...my team and I know from experience - and the data  - what really works.

As well as what will actually get past a strict compliance team.

What's more, we're not closely wedded to the product like you are.

So we can more easily look at it from the customer's perspective...

…to pick out and highlight the key benefits that will really drive sales.

So if you're serious about selling, and willing to invest properly in this vital area...

...why not let us write professional sales-focused copy for your website, ads or marketing emails?

To explore the idea, please schedule a quick initial chat with me here.

I’ll let you know if I think we can help.

Or point you in the right direction, if we can’t.