Hot New Trends

Hot New Marketing Trends

Shoppable Posts...

Virtual And Augmented Reality...

Interactive Content...

Personalization...

SERP Position Zero…

All hot trends for this year…

…apparently.

But if these all sound more confusing than calculus…

…don’t sweat it.

If I had a pound for every time I’d read an article about the latest hot new trend…

…that was going to completely revolutionise online marketing… 

(and didn’t, really…)

…then I’d be richer than double chocolate fudge cake.

Of course, it’s wise to keep an eye on what’s happening, but... 

Shall I tell you what isn’t wise?

Chasing every bright, shiny object under the sun…

...unless and until you’ve got the basics down to a fine art. 

And most don’t.

And the most important ‘basic’ we see getting consistent results, time and again?

The unfashionable, oft-derided and frequently written-off…

…email marketing.

The latest Direct Marketing Association study shows that, on average…

…£1 spent on email marketing returns a staggering £42…

And far from email ‘dying out’, that’s a rise of almost £10 since the previous study.

Try getting that from any of this year’s “hot new trends”.

Of course, effective email marketing requires interesting, engaging and well-written copy.

From eye-catching, open-inducing subject lines…

…to clear, conversion-driving calls to action.

It usually takes some time, experimentation and practice to get this right - especially when you have multiple compliance and approval processes to deal with.

But if you want a shortcut…

…let us help.

The specialists here have written over 9,000 marketing messages...

...for businesses ranging from specialist insurers to high street banks.

So not only are we highly practised persuaders, we also know from the stats what sells - and what sucks.

If you’d like to talk about us writing your marketing emails – or sales pages – book a quick chat with me here.

Or reply to this email, and let me know what you’re hoping to achieve.

I’ll let you know if I think we can help.

Or point you in the right direction, if we can’t.