You would say that…

You would say that, wouldn’t you

A man once sidled up to the famous financier Baron Rothschild on the Stock Exchange floor and asked for a business loan.

Hearing the man's plans, Rothschild said: “It’s a sound loan...”

“Yet present plans won’t permit me to lend you the money.

“But I will walk with you across the Exchange floor.”

They did – and the man almost immediately got his loan from another banker who saw the pair together.

Yes: the mere endorsement of the great banker was enough to convince others of the man’s credentials.

Same principle with your website...

You can tell people you’re great – but why would they believe it?

After all: you would say that, wouldn’t you?

But when other people are saying it...

...your claims start to look a damn sight more credible, don’t they?

That’s why testimonials are one of your best sales tools.

Especially in the highly mistrusted and often confusing financial services industry.

So don’t be afraid to use them liberally.

Not just tucked away on a specific page – but strategically placed throughout your website and sales emails.

But that’s just one way to improve your website’s conversion rate.

Over the years, the team here has picked up several other tricks to turn visitors into actual customers.

As well as how to write effective copy that really convinces them to buy - while still remaining on the right side of restrictive compliance rules.

We’ve been specializing in marketing for the financial sector since 2007 with clients and experience encompassing Experian, Hargreaves Lansdown, Societe Generale, Direct Line, Legal & General, as well as dozens of smaller businesses.

And we’ve tested all this on over a thousand landing pages – so we know what consistently achieves high conversion rates.

So if you’d like us to create high-performing sales or lead generation pages:

Book a quick chat with me here.

I’ll let you know if I think we can help.

Or point you in the right direction, if we can’t.