Death by HiPPO
Specializing in marketing for the financial sector since 2007, I can tell you one thing for sure:
Vital marketing and web design decisions are all too often driven by HiPPOs...
No, I don’t mean slow-moving mammals with dubious personal hygiene.
I'm talking about the Highest Paid Person's Opinion (HiPPO)...
'Opinion' being the key word. You see...
It matters not whether YOU like your website, email campaigns, sales letters or whatever else...
Because your market is totally impervious to your opinion.
Your market simply does not give a hoot!
Your market responds to what it WANTS to...
...not what you - or your HiPPO - find stylish, funny, cute, cool, clever, sexy... or whatever else.
What actually matters is: does your marketing generate business effectively?
That is the acid test. The ONLY test.
If you're the HiPPO in the room...
If you want to know how you can do better, without your big ol' HiPPO backside crushing your marketing...
Let’s chat and find out what you need.
We base what we do on years of experience, because we’ve been specializing in marketing for the financial sector since 2007.
Our clients and experience have included Experian, Hargreaves Lansdown, Societe Generale, Direct Line, Legal & General, as well as dozens of smaller businesses.
But we don’t rest on our laurels, either...
...because we’re also routinely TESTING our assumptions to find the best way.
If we think we can help, we'll give you some ideas for you to consider.
And it costs nothing to find out - so book a time to speak now. And escape death by HiPPO.