Completely Caracas ...

Completely Caracas Mistakes

8 hours.

Did you know that’s how long Venezuelans spend on average each week…

…looking for basic groceries?

They’ll even get their fingerprints scanned in order to buy them.

But people in the crisis-hit South American country are prepared to do this…

…because they don’t have much choice.

But chances are your potential clients do have a choice.

If you make it too hard or too slow to buy from or engage with you…

…they simply won’t bother.

But I’m guessing many financial businesses never got the memo?

How else do you explain incredibly long registration forms…

…complicated sign up processes…

…and confusing order pages with multiple, competing options?

Especially when we know the average financial client skews older and less tech-savvy...

...it's more crackers than the situation in Caracas!

OK, there are usually some compliance ‘must haves.’

And sometimes you have to get quite a lot of info.

But remember, you're also supposed to make things "fair, clear and not misleading".

It’s worth considering that second word: clear...

Do you have a clear, simple call to action and a straightforward sign up form?

Along with convincing, objection-busting copy and attention-grabbing headlines that really drive sales?

If not, and you're not sure how to achieve this while still remaining compliant...

…why not let us help?

The specialists here have written and set up over a thousand landing pages…

…many of them for financial institutions - from high street banks to specialist insurers.

And we know from the results – and frequent testing – what really drives the best results.

So if you’d like us to create high-performing landing pages for you…

Book a quick chat with me here.

I’ll let you know if I think we can help.

Or point you in the right direction, if we can’t.