Killer App
Killer App Everyone Forgets
We hear a lot in the press about exciting new apps and about the power of social media.
But there's one "killer app" proven time and again to bring in business and boost sales...
...that hardly anyone talks about.
What is it?
I’ll give you a clue:
No-one can pretend this thing is sexy.
And no, it doesn't get constantly hyped in the media.
But damn near everyone's on it.
We’re often told Facebook has over 1 billion users, aren’t we?
But data from Statista puts global use at 3.8 billion people in 2018, rising to 4.4 billion by 2023.
Did you guess yet?
Yep, the real “killer app” is email… because it works:
Research by the Direct Marketing Association shows that, on average...
...email marketing now sees a return on investment of a whopping 4,200%!
If you need further proof, just look at what the social media giants actually do, rather than what they might say...
After all, you can’t even open a Facebook or Twitter account without an email address, can you?
And they send out a ton of emails...
...because they know it gets people back to their sites.
So where should you focus right now, to get the most out of email marketing?
Number one:
If you want to reach the best new audiences via email, that’s exactly what we’ve been helping clients do since 2007.
So we’ve long standing relationships as media buyers and planners with all the financial media owners you’ve heard of... and many you haven’t.
Through email marketing, we can ‘turn on the tap’ and deliver hundreds and even thousands of leads in days, if you’re ready for it.
Doing just this, we’ve been generating thousands of enquiries month for a brokerage which allowed them to grow from 4 staff to 30 staff in just 2 years.
Number two:
Building and cultivating your own email database with the right kinds of messages, on a regular basis, is one of the highest ROI activities there is.
Want help with either (or both) of those things?
Book a quick chat with me here.
I’ll let you know if I think we can help.
Or point you in the right direction, if we can’t.