(Don’t) Get Stuffed

It's a familiar summertime struggle for generation EasyJet.

Trying to cram as much as humanly possible into a small wheely suitcase...

...and shoving it in the overhead locker before someone else nabs the space.

Well, it makes sense to avoid the rapacious check-in baggage charges.

But are you taking the same approach on your website's homepage?

Overloading it with unnecessary items you really don't need?

The fact is, many financial marketers think their homepage has to be jam-packed with information, offers, options…

But that's probably the WORST thing you could do.

Because faced with too many options your average visitor will just take the easiest one - and leave your site.

Instead your homepage needs to focus on the two or three key actions you really want visitors to take - those that lead them closer to a sale.

And you need to back that up with convincing (yet compliant) copy, and clear calls to action.

Not sure how best to achieve that?

Let us help.

The team here spend all day looking at websites, and we've analysed all the key stats for a variety of client sites.

Plus we've produced, tested and tweaked around 1,000 landing pages (and after all, your homepage is a kind of landing page)...

...so we know what really converts.

So if you'd like us to turn your homepage into a genuine, high-performing sales tool...

...we should chat. Book a time here